European fashion brand PRODUKT launched in India

Mumbai, Oct 09: European fashion brand PRODUKT has been launched in India under the fashion house of BESTSELLER India. PRODUKT is meant for the independent, self-confident, entrepreneurial and opinionated boys of today who straddle with ease between their vocation and their social media status. PRODUKT by JACK & JONES will be exclusively available across TRENDS stores and AJIO. PRODUKT redefines the basics by upgrading it with fine yet unmissable details, while rewriting the fashion game, one product at a time. The collection offers a complete wardrobe of effortless fashion for today's active and urban men. They announced their brand ambassador – rising Bollywood star Ishaan Khatter. Speaking on the launch, Vineet Gautam, CEO & Country Head - BESTSELLER India said, "In a fashion forward country like ours, it's important to stay relevant and create fashion solutions for everyone! And for us, PRODUKT does just that! It taps into a category of audience who are early adopters of fashion and are not afraid to experiment with their looks.” Ishaan Khatter said, "It's been an absolute pleasure to partner with PRODUKT by JACK & JONES. The brand offers a fashion range which has a unique combination of comfortable yet edgy, laid back but so trendy, and I love it! It perfectly resonates with my style and I'm looking forward to this association."