Bhubaneswar, May 5: Boyanika, the only Apex organization in the State for marketing of the handwoven of Odisha achieved a remarkable sales turnover of Rs 128.85 crore in 2021-22. It has also set a target to achieve sale of Rs 163.90 crore in 2022-13.
Boyanika has been established as a trend-setting example in the cooperative sector of the State as a business model where commercial results are integrally tied to the sustainable livelihoods of marginalized rural citizens like landless weavers of the State.
It celebrated its 66th Foundation Day ceremony on Thursday. The celebration is observed at Boyanika Exclusive, Boyan Bhawan in Bhubaneswar. The ceremony was inaugurated by Shyambhakta Mishra, Managing Director, Boyanika and officials of HT&H Department.
“Apart from the successful business, to fulfill the social and economical commitment towards weavers of Odisha for their sustainable livelihood, turn around steps has been taken by Boyanika for brand building of Odisha handwovens through participation in international events, publicity campaign and special. Boyanika will go on with the expanded view for exploring every new horizon of marketing during coming years,” said an official.