Mumbai, Nov 21: Actor Amitabh Bachchan has sent a legal notice to Kamala Pasand pan masala company to discontinue airing TV commercials featuring him.
Bachchan announced his dissociation with the company and his withdrawal from the Kamla Pasand campaign in October after a national anti-tobacco organisation requested him to refrain from endorsing a pan masala brand.
Bachchan stopped endorsing the brand to help prevent youngsters from getting addicted to tobacco after he received criticisms and was also trolled on social media platforms for the campaign.
The veteran actor’s official statement had earlier revealed that he was unaware of the campaign being under surrogate advertising. “Kamala Pasand … a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion,” the statement had said.