Bhubaneswar, May 15: Akshaya Tritiya, which is believed to be a highly auspicious day to purchase gold, has started on a sombre note and jewellers are expecting only 10-15 per cent sales as the onset of the Covid-19 second wave and lockdowns have affected consumer sentiment.
The gems and jewellery industry is staring at a sales washout on Akshaya Tritiya for the second consecutive year as most of the states are under lockdowns due to the raging second wave of the Covid-19.
On this day, Lord Vishnu and Goddess Laxmi in the form of Lakshminarayana is worshipped. Devotees observe a day-long fast on the significant day of Akshaya Tritiya.
People are keeping important events such as weddings, new business ventures, and construction work on this day and also purchase gold.