Aamir Khan Starrer ‘Laal Singh Chaddha’ trailer to launch at IPL Final on May 29

Prameyanews English

Published By : Prameya News Bureau | May 21, 2022 IST

Mumbai, May 21: Known for his out-of-the-box ideas, Bollywood superstar Aamir Khan has chalked out a big, interesting and unique plan for the trailer launch of his eagerly awaited film ‘Laal Singh Chaddha’. Cricket and cinema enthusiasts are in for a twin treat as the trailer of ‘Laal Singh Chaddha’ will be launched on May 29 - the day of the IPL finale. A source close to the development reveals: “When it’s Aamir Khan, it has to be grand and never heard before. The trailer of ‘Laal Singh Chaddha’ will be launched on May 29, the day of the IPL finale. Cashing in on the IPL fervour, the makers of the Aamir Khan-starrer has consciously decided to launch the trailer of their film, much to the surprise of the fans of cinema and cricket.” Expecting Aamir to do the unexpected has become the norm over the years. Be it experimenting with distinct characters, interesting subjects and out-of-the-box movie promotional ideas, the marketing genius of Bollywood likes everything to be perfect and puts a lot of thoughts into his marketing and promotional strategies of his films. “It is the first time in the history of marketing and advertising world that the audience is going to witness a promotional asset launch during such a big live cricket ceremony. The trailer will stream live on television on Star Sports during the second strategic timeout of the finale match to be held on May 29 creating a revolution and new benchmark in the ad and marketing world. This is the first time ever that a film is going to have a grand trailer launch on the world television platform and sports world,” the source adds.

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