Mumbai, June 22: Upstox, one of India’s largest investment platforms, announces its continued association with Tamil Nadu Premier League (TNPL) 2022 for the second year in a row as an associate sponsor.
The Tamil Nadu Premier League, which will begin on June 23, is one of the most prestigious leagues in the state for cricket enthusiasts.
Upstox recently crossed the 1 crore customer milestone in India, and Tamil Nadu remains one of its most important markets. Partnering with TNPL has previously helped Upstox increase financial inclusion and awareness in the state of Tamil Nadu. This year’s partnership will further strengthen Upstox’s position in the state, while allowing it to expand its reach into other parts of southern India.
Commenting on the partnership, Shrini Viswanath, Co-founder of Upstox, said, “We are thrilled to associate with Tamil Nadu Premier League. We seek to strengthen our foothold in Tamil Nadu, foster long-term brand love and loyalty, while making a meaningful difference in the lives of cricket enthusiasts. We believe that our collaboration with TNPL will inspire and encourage the audience to participate in the culture of equity investing.”
Secretary of the Tamil Nadu Cricket Association (TNCA), R S Ramasaamy commented on the partnership, “Our association with Upstox has been fruitful, and the TNPL has helped provide momentum for the brand within Tamil Nadu. We are happy to be continuing our collaboration with the brand for TNPL 2022.”