Puri: The Shree Jagannath Temple Administration (SJTA) today said that all TV channels are free to do live telecast of the annual Rath Yatra of Lord Jagannatha and His siblings as usual.
Notably, the SJTA has auctioned the live telecast rights for the Rath Yatra, amid protests from some of the servitors. On Monday, OTV had emerged as the highest bidder for the telecast rights.
This year the Rath Yatra falls on July 4.
“Our prime objective behind inviting bids for live telecast rights of Rath Yatra was that we want the channels to share some earnings they earn during the live telecast of the festival,” said SJTA Chief Administrator PK Mohapatra.
Mohapatra said they will have a meeting with channel heads within a day or two to discuss modalities of donations to the 12th century shrine.