As an ardent learner and meticulous implementer of concepts, his keen sense of learning and exploring the corporate world has led him to foray into businesses that has displayed his skills and in-depth knowledge, that spans from retail to garments and alcohol. Thus his experienced repertoire, has sculpted him to seasoned market analyst and effective strategist.
His finance background coupled with an uncanny zeal for conceptualization, strategy and effective application of strategies has given him the opportunity to work with some of the leading brands in the country. He played a pivotal role in opening up new markets, brand building, brand positioning, marketing and distribution network set up for entire North and East of India. And finally in 2016, started his own venture, InAct- Inovative Activations, representing few well known international brands in Asia Pacific.
He is a certified WSET professional, with16 years of hands-on experience and acumen-ship to drive profitability of businesses across different platforms. However, his strength has been the ability to network and connect with people from all walks of life. It is this quality that has given him the skin-deep understanding of different markets and the edge of being a goal-driven planner and a dynamic team leader, who is constantly in search of a newer concept and bigger challenges.
India been a potential market and the core need of the day is exposure and sharing valid information. As an alcoholic beverage professional, he has conducted tasting and training session at all leading hotels like TAJ Group of Hotels, ITC Group of Hotels, Oberoi, Jay Pee Hotels, Mayfair and many other stand alone property to name the few. His hands-on experience in the alcohol industry and the ability to look at the business from different prospective has enabled him to write articles regularly in the leading international alcove magazines like “SPIRITZ” and “Ambrosia”. His hunger to explore and share facts & activity of beverages industry pushed him to have a social media group called “ Wine & Spirits Club of India” where it has a 10800+ members from 102 countries around the globe.
At present as a Consultant he is assisting upcoming and the existing business organizations. His Professional Goals which is a continuous journey to unveil the truth, brake the myth and simultaneously build up international and indigenous brands to touch new heights with innovation and dedication.
His Current work profile ::Founder: Wine & Spirits Club of India. Founder: Solutions By InAct. Brand Ambassador Asia Pacific: Vaeni Naoussa, Greece. Strategic Consultant and importer: Hite Beer, Korea. Strategic Consultant: Einig Zenzen, Germany.Brand Ambassador India: Van Loveren, South Africa. CEO: InAct – Inovative Activations