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AJIO.com presents #LongLiveBold at Lakme Fashion Week

13/02/2020 at 6:50 PM

Mumbai, Feb 12: Bollywood diva Rakul Preet was the show stopper with a beautiful sheer white pleated shirt and tie teamed with casual cropped black trousers with a trend setting bold belt with the “LongLiveBold” collection curated by celebrity stylist Mohit Raj at the 20th edition of Lakme Fashion Week held at Jio Gardens in Mumbai.

AJIO show during the Lakme Fashion Week Summer Resort 2020 at Jio Gardens in Mumbai, India on February 10th, 2020. Photo : FS Images / Lakme Fashion Week / IMG Reliance

The AJIO known for its on-trend, freshest styles and high-on fashion aesthetic made a bold new statement on the runway.

“Being bang-on trend is the DNA of AJIO. We aim to complement the consumer perfectly by keeping our styles current and on-point and to make it accessible to them on a click. LongLiveBold is our tribute and fresh spin of course each piece carries the AJIO signature with bold distinctive prints, colours, cuts and silhouettes,” said Vineeth Nair, AJIO.com Business Head.

AJIO show during the Lakme Fashion Week Summer Resort 2020 at Jio Gardens in Mumbai, India on February 10th, 2020. Photo : FS Images / Lakme Fashion Week / IMG Reliance

With the collection mantra being “LongLiveBold”, the AJIO showcased a mélange of unconventional designs. With a versatile range of over 1500 plus brands, the line was a mix of styles from Casual Street looks, to beach and resort wear.

Oversized Jackets and joggers were teamed with fanny bags to give a very street style yet classy vibe. Military prints, stripes and statement sleeves were the highlight of the men’s wear range. Joggers and jackets were a definite style statement for all those young men out there.

AJIO show during the Lakme Fashion Week Summer Resort 2020 at Jio Gardens in Mumbai, India on February 10th, 2020. Photo : FS Images / Lakme Fashion Week / IMG Reliance

For women, the range comprised jumpsuits, bodycon dresses, causal street style denim jackets and pants with floral prints, while the accessories were the show stealer. Cropped tops with pleated shorts and relaxed maxi dresses in pastel and bold hues definitely set the mood for the upcoming summer season.

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